Cuban Uses Political Buzzword to Fuel Mavericks' Brand...

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Mark Cuban, owner of the Dallas Mavericks, has made it his mission to take back the term, "Maverick". Ever since the Vice Presidential Debates began, the McCain-Palin campaign has used the term loosely, leading Mavericks owner and HDNet chairman Mark Cuban to say enough is enough.

On his blog, Cuban blasted the press for supporting McCain's maverick references and mythology. Last week, he decided to use it to his team's advantage by implementing the slogan, "The Only Mavericks that matter" as its pre-season campaign.

Cuban claims, "It's time to return the Maverick name where it truly belongs. On our jerseys." He then went on to remark, "Should I just put McCain on the back of a Mavericks jersey and have someone selling them at Republican rallies and on their website?? Not that's an idea!"

It looks like he is on to something... Prediction: Knowing Cuban, there will be a McCain spotting at a Mavericks game later this year... The guy is a salesman and won't let it slip by...