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    « The Phoenix Coyotes "Get" Guerilla Marketing... | Main | What Would You Do For UNC-Duke Tickets? »
    Wednesday
    Apr302008

    Looking For A Home Court Advantage? Consider "Speedo Guy"...

    DateWednesday, April 30, 2008 at 01:09AM

    The clip below details how Duke fans leveraged "Speedo Guy" to distract UNC shooters at the free throw line... A very interesting in-game tactic that seems to have worked! Off-the-wall sponsors (i.e. Axe, Trojan, etc.) should consider identifying similar personalities on college campuses to drive unique in-game guerilla marketing tactics...

    AuthorBrian Gainor | CommentPost a Comment |
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