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    « Nike Goes Guerilla to Promote Running... | Main | Looking For A Home Court Advantage? Consider "Speedo Guy"... »
    Monday
    May192008

    The Phoenix Coyotes "Get" Guerilla Marketing...

    DateMonday, May 19, 2008 at 10:21PM

    Which teams and University athletic departments have emerged as "best-in-class" when it comes to grassroots efforts? The following pictures make a strong case for the Phoenix Coyotes, an organization that always seems to find innovative ways to leverage their product in the Phoenix marketplace.

    Check out some of the Coyotes grassroots efforts and consider ways that you can implement similar ideas within your venue/market:

    Unique Fan Photo Area Out-of-Venue:

    Phoenix%20Coyotes%203D%20Photo%20Environment.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

    Bathroom Activation (Team Branded Mirror)

    Phoenix%20Coyotes%20-%20Mirror%20Cling.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Custom Shopping Cart Return

    Phoenix%20Coyotes%20-%20Custom%20Shopping%20Cart%20Return.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Faceoff Street Theatre (Street Corner Display)

    Phoenix%20Coyotes%20-%20Faceoff%20Street%20Theatre.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Innovative Awareness Tactics

    Phoenix%20Coyotes%20-%20Puck%20Drops%20on%20Car.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Not sure if the Coyotes actually did this... But this would be a great way to leverage your hockey organization at a local bowling alley!

    Custom%20Wallscape%20for%20Phoenix%20Coyotes.jpg

    AuthorBrian Gainor | CommentPost a Comment |
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