The Indianapolis Colts Help a Hoosier...

Is your organization looking to make a difference in your local community? Are you looking to align your organization with an important cause?

The Indianapolis Colts have recently become a leader in the sports cause marketing scene with their organization's "Help a Hoosier - Spark Random Acts of Kindness" initiative. The team has made it their personal mission to help others living in the state of Indiana through random acts of kindness, goodwill, and monetary support.

To drive support for the campaign, the Indianapolis Colts released a captivating viral campaign (shown below)and are hosting a Help a Hoosier Canned Food Drive on March 20th at Monument Circle from 11am-1pm. On their team website, the Colts feature a list of suggested simple acts of kindness that people can consider doing to help friends, strangers, and family living in the state of Indiana:

• Have a clothing drive at work donate to a homeless shelter, pay for a kid to play in a sports league, visit a nursing home, donate your child's toys to charity, buy lunch for an intern, share your umbrella, volunteer at a local elementary school, take a homeless person out for lunch, write a supportive letter for a friend, etc.

Take a moment to watch the Colts' captivating viral campaign for the Help a Hoosier initiative and pass it along to five (5) friends. The video features a collection of Colts team employees asking YOU to join them in the movement:

A special thanks to Bryan Kryder for his contributions and insights to this column.