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    Friday
    Mar202009

    Mercedes-Benz Makes Racing a State of Mind...

    DateFriday, March 20, 2009 at 07:23PM

    Are you looking to create a humorous advertising campaign that leverages athlete endorsers? Are you looking to portray the personalities of rising stars in your league/organization?

    Mercedes-Benz did a tremendous job playing up the personalities of Formula 1 starsLewis Hamilton (representing England) and Fernando Alonso (representing Spain) in its 2007 viral hit, "Racing is a State of Mind". The humorous clip, portraying how Hamilton and Alonso'slives on and off the track are driven by their competitive nature, generated over 1 million impressions in the online space.

    Organizations and leagues inthe United States with duos/trios of rising stars should consider creating similar humorous campaigns to help position them in a positive light in theminds of consumers:

    • NHL (Sidney Crosby, Alex Ovechkin)
    • NBA (LeBron James, Dwyane Wade
    • NFL (Matt Ryan, Matt Cassel)
    • MLB (David Price, Joba Chamberlain)
    • NASCAR (Joey Logano, Denny Hamlin)
    • Tennis (Rafael Nadal, Novak Djokovic)
    • PGA (Camilo Villegas, Anthony Kim)
    AuthorBrian Gainor | CommentPost a Comment |
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