Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « The Seahawks Mascot Goes Skydiving to Promote Halftime... | Main | The Big East Flirts with Social Media... »
    Thursday
    Aug202009

    Sony Ericsson Invades Toronto to Promote WTA...

    Are you looking for ways to make a splash in major media markets? Are you looking for unconventional ways to drive awareness for a team/league?

    Sony Ericsson recently featured a guerrilla-style street tennis exhibition in downtown Toronto to promote the start of the WTA Rogers Cup. The global phone manufacturer, known for executing unique stunts, relied on a small team of staff to create a special street court environment on Toronto's Yonge Street for tennis stars Ana Ivanovic and Caroline Wozniacki to compete in a unique fashion.

    The street-style tennis promotion served as an effective way for Sony Ericsson to drive some attention around its title sponsorship of the WTA Tour. The stunt took place on Toronto's Yonge Street, the longest (and one of the most traveled) street in Canada.

    Check out Sony Ericsson's execution of the event below:

    Event Photos: JCaterer's Flickr Photos

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>