The WTA Profiles Star Players with Wiki-What?! Features

The Women's Tennis Association (WTA) recently created a terrific "Wiki-What?!" viral series that provides fans with a unique perspective of their favorite tennis stars. The series features the WTA quizzing tennis greats on a range of information and topics featured on their Wikipedia page.

The Wiki-What?! feature serves as an extremely easy, yet effective way for teams to produce unique shareable content that strengthens the connection between players and fans and capitalizes on the power of social media.

Kim Clijsters Feature

Following Clijsters first Australian Open title in January, the WTA was amazed by the fact that her Wikipedia page was updated within a matter of seconds. As a result, the WTA decided to quiz Kim on how well she knows herself - according to the facts detailed on her Wikipedia page. Check it out below:

Daniela Hantuchova Feature

With a multitude of information about Daniela Hantuchova on the Internet, the WTA decided that it would be fun to quiz the Slovak star on herself (based on information posted on her Wikipedia page). Check it out below:

Sony Ericsson Invades Toronto to Promote WTA...

Are you looking for ways to make a splash in major media markets? Are you looking for unconventional ways to drive awareness for a team/league?

Sony Ericsson recently featured a guerrilla-style street tennis exhibition in downtown Toronto to promote the start of the WTA Rogers Cup. The global phone manufacturer, known for executing unique stunts, relied on a small team of staff to create a special street court environment on Toronto's Yonge Street for tennis stars Ana Ivanovic and Caroline Wozniacki to compete in a unique fashion.

The street-style tennis promotion served as an effective way for Sony Ericsson to drive some attention around its title sponsorship of the WTA Tour. The stunt took place on Toronto's Yonge Street, the longest (and one of the most traveled) street in Canada.

Check out Sony Ericsson's execution of the event below:

Event Photos: JCaterer's Flickr Photos