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« Using the Power of Social Media to Drive Merchandise Sales | Main | Red Bull Jumps the Trojan Horse in an Unforgettable Display »
Saturday
Oct302010

Miami Heat Fans are Feeling the Team's New Player Intro

DateSaturday, October 30, 2010 at 11:07AM

The Miami Heat recently unveiled a new player introduction video for the 2010-11 season that has become an instant hit with fans. The vignette, to the tune of Phil Collins' hit song "In the Air Tonight", showcases the team's players in a new, stylish light off the court. The video is non-traditional, yet directly coincides with the Miami lifestyle and culture.

Check it out below:

AuthorBrian Gainor | CommentPost a Comment |
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