Leverage Spin & Win Animations to Engage Sections of Fans

Sports organizations looking to create new scoreboard entertainment features should take a close look at the "Spin & Win" slot machine animation created by the Austin Toros of the NBA D-League.

Teams can create similar, engaging animations to serve several purposes:

• Create a "chance to win" / "scoreboard surprise" moment in-game that (from a perception standpoint) fairly selects and rewards one (1) lucky section in arena 
• Effectively leverage a casino partner (in countries/markets where gambling activity can be actively promoted in-arena) with an engaging scoreboard promotion that serves as a great engagement and affiliation awareness play
• Promote a team/corporate partner donation to a select charity on behalf of a designated section
• Actively promote a section in the stadium/arena receiving a special discount on concessions during the game (or a select period of time during the game)

Check it out below:

More Sports Marketing Trends to Watch in 2011

Thomas Janca of Proximity Prague recently posted a terrific Powerpoint presentation on SportsMarketing20.com that details emerging trends in the global sports marketing landscape. The presentation featured some great insights that I wanted to share as key discussion points to monitor.

Ten (10) sports marketing trends highlighted in the deck for 2011 included:

1. Digital In-Game Experience
   1. YinzCam, FanVision
2. Social Gaming
   1. adidas' UEFA Champions game, FIFA Superstars, Nike's I AM PLAYR
3. Content Marketing
   1. Viral videos, digital program ads
4. Grassroots Marketing
   1. NJ Nets' Hoops and Pancakes, Sigma Olomouc's community efforts
5. Crowdsourcing
   1. St. Louis Cardinals' fan scouting reports, Boston Globe WC fan perspectives
6. Local-Based Networking
   1. Washington Redskins and Manchester City's Foursquare efforts
7. Group Buying
   1. Univ. of Colorado and Washington Wizards Groupon promos
8. Virtual Goods
   1. The Golf Warehouse's Facebook credits, Virtual appearances by pro players
9. Ambush Marketing
   1. Bavaria - World Cup, Nike - Berlin Marathon, Hugo Boss - 09 British Open
10. QR Codes
    1. Detroit Red Wings and Sacramento Kings' QR Code efforts

Check out Thomas' insightful document below:

Game, Set, Fans: 10 Sports Marketing Trends for 2011

View more presentations from Tomas Janca.

Does Your Venue Scream Your Brand?

Are you looking for new ways to renovate areas within your stadium or arena? Are you looking for new ways to build your brand through unique messaging points on game day?

The Arizona Cardinals organization has done a tremendous job turning the walls of University of Phoenix Stadium into giant brand building pieces. The signage inventory can serve as a tremendous way to ingrain corporate partners in a non-intrusive manner. Check out some examples below: