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    Entries in fans (2)

    Tuesday
    Jan042011

    Leverage Spin & Win Animations to Engage Sections of Fans

    Sports organizations looking to create new scoreboard entertainment features should take a close look at the "Spin & Win" slot machine animation created by the Austin Toros of the NBA D-League.

    Teams can create similar, engaging animations to serve several purposes:

    • Create a "chance to win" / "scoreboard surprise" moment in-game that (from a perception standpoint) fairly selects and rewards one (1) lucky section in arena 
    • Effectively leverage a casino partner (in countries/markets where gambling activity can be actively promoted in-arena) with an engaging scoreboard promotion that serves as a great engagement and affiliation awareness play
    • Promote a team/corporate partner donation to a select charity on behalf of a designated section
    • Actively promote a section in the stadium/arena receiving a special discount on concessions during the game (or a select period of time during the game)

    Check it out below:

    Sunday
    Sep192010

    Bring Game Entertainment to Life for Fans Via Social Media

    Each and every football weekend, sports marketers need to consider ways that they can recreate the stadium experience for thousands of viewers at home. With social media, marketers have a very cost-effective platform to bring stadium entertainment to life for fans to watch during the week, before games, and after huge victories.

    Quality content that can be captured and rebroadcasted via social media can include:

    • Pre-Game
      • Pre-game introductions, scoreboard introduction videos, pre-game traditions, time lapse videos of fans entering the stadium, pictures/video of game day giveaways, the National Anthem, pre-game skydivers, tailgating insights, pep rallies, pre-game concerts, pre-game band performances, warmups/walk-throughs, etc.
    • In-Game
      • Scoreboard features, on-field promotions, fan cheers, cheerleaders/dance team, halftime entertainment, in-game ceremonies, etc.
    • Post-Game
      • Band performances, team celebrations, post-game interviews, fan celebrations, scoreboard highlights, fireworks, post-game concerts, etc.

    As an example of capturing quality game day footage, enclosed is a great video that lets fans experience the thrills of a skydiver gliding into a stadium packed with 80,000+ screaming fans before a rivalry game. Capture these special moments for your fan base!