Bring Game Entertainment to Life for Fans Via Social Media

Each and every football weekend, sports marketers need to consider ways that they can recreate the stadium experience for thousands of viewers at home. With social media, marketers have a very cost-effective platform to bring stadium entertainment to life for fans to watch during the week, before games, and after huge victories.

Quality content that can be captured and rebroadcasted via social media can include:

• Pre-Game
  • Pre-game introductions, scoreboard introduction videos, pre-game traditions, time lapse videos of fans entering the stadium, pictures/video of game day giveaways, the National Anthem, pre-game skydivers, tailgating insights, pep rallies, pre-game concerts, pre-game band performances, warmups/walk-throughs, etc.
• In-Game
  • Scoreboard features, on-field promotions, fan cheers, cheerleaders/dance team, halftime entertainment, in-game ceremonies, etc.
• Post-Game
  • Band performances, team celebrations, post-game interviews, fan celebrations, scoreboard highlights, fireworks, post-game concerts, etc.

As an example of capturing quality game day footage, enclosed is a great video that lets fans experience the thrills of a skydiver gliding into a stadium packed with 80,000+ screaming fans before a rivalry game. Capture these special moments for your fan base!

Identify With Your Fans' Attitudes, Behaviors, and Values

Sports organizations looking to create new, compelling content during the offseason should consider creating pieces that speak directly to their fanbase. As members of a fan base, individual fans regularly conform to the attitudes, behaviors, and values of their fellow peers. That is why Eagles, Raiders, and Cowboys fans love being who they are. As a result, it's important for teams and brands to understand the attitudes and behaviors of their avid fanbase and speak directly to them with compelling story telling.

Nike recently produced a terrific piece about the fans of the historic Brazilian soccer club Corinthians, entitled "30 Million Strong", that serves as a benchmark for brands and organizations looking to demonstrate how well they truly understand and value their fanbase. In the piece, Nike showcases how Corinthians is more than just a soccer club, it's "the people's team", a republic and lifestyle for fans.

Nike is using the viral piece to drive membership of its Corinthians Facebook Fan Page - a great idea!

Check it out below: