Looking to Promote a New Shoe to Fans?

Adidas could have distributed miniature premiums to promote Chauncey Billup's select Adidas TS Creater shoe.Is your brand looking to distribute a premium in-venue to drive consumerawareness and interestfor a new shoe product? Is your brand looking to promote an athlete's new shoe in the marketplace?

To drive an increased level of awareness in-venue when star athlete's are wearing select models of new shoes, footwear companies should consider distributing miniature sized versions to fans. A similar tactic was created by Adidas, who was looking to promote its various lines of footwear for the 2008 Beijing Olympics in China.

Footwear/apparel companies could also consider distributing similar premium items to runners at marathons. If Asics was looking to drive awareness fora new shoe model, it could distribute similar premium items (a container filled with a packet of information detailing the benefits/attributes of the shoe and a product model on top) to all runners participating in a marathon.

Consider new ways to drive awareness for your brand's attributes to consumers in a valuable way!