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    « Are we Selling Away the Experience? | Main | Driving Store Traffic through Innovative Couponing Practices »
    Friday
    Feb222008

    Don't Strike Out with Sponsorship Opportunities

    DateFriday, February 22, 2008 at 10:22PM

    Benjamin Franklin once said, "Remember that time is money". Well, in 2007 the Chicago White Sox must have listened intently as they created a blockbuster deal with 7-Eleven on the basis of time, changing their game times from 7:05 to 7:11. This simple, yet effective sale of non-traditional assets sent the sports industry clamoring for the next great "simple" idea...

    The following sales idea may not carry the weight of the 7-Eleven partnership, but it does provide seamless sponsorship integration:

    Sell Circle K stores on the idea of sponsoring fan "strikeout signs" at baseball games and support the concept by creating an activation plan that drives drives retail traffic. For example, If the home team pitcher strikes out ten (10) batters, all fans can redeem their Circle K strikeout sign for a free item or a $1.00 purchase discount.

    Strikeout.bmp
    AuthorBrian Gainor | CommentPost a Comment |
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