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    « NHL Goalie Billboards? | Main | Don't Strike Out with Sponsorship Opportunities »
    Sunday
    Feb242008

    Are we Selling Away the Experience?

    DateSunday, February 24, 2008 at 02:00PM

    I recently analyzed an undisclosed college property's inventory sheet and was amazed about the amount of assets that are available to sponsors. How do we continue to show value to sponsors when they are just a fish in the sea when it comes to signage?

    Here is a breakdown of some of the non-media assets that properties have available to sell:

    • Football
      • LED Digital Signage, Trivision Panels (North/South/East/West), End Zone Banners, Plaza Banners, Entrance Baners, Coaches Headsets, Restroom Signage, Video Board Replays (three (3) per quarter), On-Field/Video Board Promotions, Sponsor Tagged Features, PA Announcements, Video Vignettes
    • Basketball
      • On-Court Logos, Scoreboard Signage, Balcony Signage (Corners, Behind-the-Basket, Side Court), Concourse Televisions, Player Tunnel Signage, Arena Ticker Boards, Arena Hustle Boards, Vomitory Tunnel Signage, Basket Pole Pads, Home/Visiting Team Bench Signage, Restroom Signage, Video Board Replays (two (2) per half), Sponsor Tagged Features, PA Announcements, On-Court/Video Board Promotions, Video Vignettes
    • Hockey
      • In-Ice Logos, Dasher Boards (Full Color, Two Boards, TV Visible), Rotating Dasherboards, Main Scoreboard, Team Benches, Penalty Box, Media Balcony, Signage Perched Above the Zamoni Tunnel, Zamboni Tunnel, Player Tunnerls, Concourse Televisions, Zamboni, Auxiliary Scoreboard, Restroom Signage, Video Board Replays (two (2) per period), Sponsor Tagged Features, PA Announcements, On-Ice/Video Board Promotions, Video Vignettes
    • Baseball
      • Large Outfield Wall Signage, Scoreboard Signage, Pavilion Signage, Restroom Signage, Video Board Replays, Sponsor Tagged Features, PA Announcements, On-Field/Video Board Promotions, Video Vignettes
    • Olympic Sports
      • Scorer's Table, Press Row, Main Scoreboard, Auxiliary Scoreboard, Fence Banners (soccer), Restroom Signage, Video Board Replays, Sponsor Tagged Features, PA Announcements, Playing Field/Video Board Promotions, Video Vignettes
    • Golf
      • Marble Tee Box Signs (for all 18 holes), Driving Range Divider Signage 
    AuthorBrian Gainor | CommentPost a Comment |
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