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    « Targeting Young Consumers? | Main | Are You Looking to Activate Within the Running Space? »
    Sunday
    Jul272008

    The Brewers Hit the Jackpot with Powerball...

    DateSunday, July 27, 2008 at 10:00PM

    Are you looking for an effective way to leverage a lottery partner?

    The Milwaukee Brewers currently feature "The Powerball Home Run Leaderboard" on their team website. The interactive web feature enables Brewers fans to see the top five (5) home runs of the week and provides detailed information on the team's home run totals. The feature is unique in the way that it is presented (click through the link to see) to users on the Brewers' site.

    Are you looking to implement a similar tactic? Organizations in other sports leagues can consider pitching similar "Powerball" web tactics:

    • Basketball Organization - Element displaying the top three (3) pointers of the week
    • Tennis Organization - Element displaying the top five (5) serves/aces of the week
    • Golf - Element displaying the top five (5) drives of the week
    • Football - Element displaying the top five (5) field goals of the week

    AuthorBrian Gainor | CommentPost a Comment |
    in

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