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« Looking to Make a Splash at the X-Games? | Main | Chik-fil-A Gets Creative at the Free Throw Line... »
Sunday
Jan182009

The Greatest Olympics Guerrilla Marketing Campaign You've Never Seen...

DateSunday, January 18, 2009 at 05:25PM

Are you looking to create a unique guerrilla marketing campaign? Are you looking for a creative way to use sports imagery as a way to drive product sales?

During the 2008 Beijing Olympics, Elasun, a Chinese condom-maker, did a tremendous job creating a unique guerrilla marketing campaign around the Olympic Games. Elasun marketers found a creative way to weave their product into imagery of sports in theOlympic Games to help drive online sales and awareness of their product line. In the weeks leading up to the Olympics, the ads became a growing sensation in China and serve as a benchmark for companies looking to capitalize on high-profile sporting events without owning any rights to marks.

Check out some of the unique Olympic-themedads that Elasun created below:

Swimming

Cycling

Basketball

Archery

Gymnastics (Rings)

 

AuthorBrian Gainor | CommentPost a Comment |
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