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« Consider Using E-Cast Billboards to Engage Fans in Outdoor Settings... | Main | Drive Eyeballs at Events with a Touch of Creativity... »
Monday
Feb092009

The NY Rangers Use In-Ice Signage to Promote VitaminWater Products...

DateMonday, February 9, 2009 at 10:16PM

Has your organization considered using in-ice signage to promote its products?

The New York Rangers teamed up with Glaceau to feature in-ice signage depicting a VitaminWater bottle at Madison Square Garden. With most companies choosing to use in-ice and dasherboard signage to promote their brand logos, Glaceau's product placement is somewhat unusual in the sports marketplace. Check out the branding tactic below:

 

AuthorBrian Gainor | CommentPost a Comment |
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