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« The NY Rangers Use In-Ice Signage to Promote VitaminWater Products... | Main | Looking to Make a Splash at the X-Games? »
Thursday
Feb052009

Drive Eyeballs at Events with a Touch of Creativity...

DateThursday, February 5, 2009 at 06:50PM

Are you looking to drive more eyeballs for your auto brand at the X-Games? Are you looking for creative ways to connect with Gen Y consumers?

Consider creatingon-site displays that truly resonate with the generation of consumers that you are speaking to. Haven't we all grown accustomed to seeing automakers showcase a display of attractive cars at sporting events? In today's world, when consumers are seeking customization and differentiation, show them what they really want - something unique.

When have you seen a car with a mohawk? This would be a great subtle touch to drive awareness amongst Gen Y consumers visiting action sports events. What other creative touches can your organization come up with?

AuthorBrian Gainor | CommentPost a Comment |
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