Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« Puma Scores With a Valentines Day Effort | Main | RBS Treats Guests to an Ultimate Tennis Experience »
Monday
Feb082010

The Big Game 2 Proved Huge for Samsung Mobile and Vodafone

DateMonday, February 8, 2010 at 11:06PM

Are you looking for effective ways to leverage premier sporting events? Are you looking to align with multiple brands to activate on-site?

Samsung Mobile and Vodafone teamed up to feature a tremendous activation campaign at the Big Game 2, a rugby match played between the Harlequins and Wasps at Twickenham Stadium in January. The two (2) brands aligned their activation efforts to support the launch of the Vodafone 360 Samsung H1 Handset, the first Samsung offering to deliver Vodafone's new social networking and entertainment Internet services.

Check out their on-site activation efforts in this terrific 5:30 video recap below!

AuthorBrian Gainor | CommentPost a Comment |
tagged , , , , , , , , , , , in

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.