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    Entries in adidas soccer (2)

    Monday
    Aug302010

    adidas and Zidane Team Up to Market New Line of Products

    CPG companies looking for new ways to leverage sports to drive retail sales should take a close look at a recent adidas commercial spot that features soccer legend Zinedine Zidane.

    Zidane is the new face of adidas' Body Care for Men, a line of deoderant, shower gel, and toiletries targeted at young male adults. adidas is using Zidane as a recognizable figurehead to drive consumer awareness and interest for its six (6) Body Care for Men products, labeled "Pure Game", "Play", "Drive", "Impact", "Strength", and "League".

    In the commercial spot, Zidane is shopping at a high end retail location when he notices a young male consumer performing some amazing juggling tricks after spraying deoderant on from adidas' Body Care for Men product line. The piece does a great job leveraging adidas' partnership with Zidane and effectively tying a CPG product back to the game of soccer.

    Check it out below:

    Sunday
    Jun062010

    adidas Generates World Cup Buzz in Hong Kong with Giant Soccer Playground

    As an Official Sponsor of the 2010 World Cup in South Africa, adidas is using a variety of tactics in a number of major markets across the globe to generate buzz for the game of soccer and its brand. In Hong Kong, adidas created a massive soccer playground and featured some tremendous product displays in retail settings.

    Check out a quick video that captures adidas' World Cup activation in Hong Kong below: