Toronto FC and adidas Let Fans Design the 2012 Team Kit

Sports organizations looking for new ways to leverage apparel providers should closely monitor a new promotion that adidas and Toronto FC have teamed up to offer the team's fans in Ontario. The two parties are allowing the team's followers an opportunity to design the 2012 supporters kit (team uniform) for the chance to win the first official 2012 kit prototype, signed by the entire Toronto FC squad.

The promotion is very engaging because it allows fans to create their own design based on their stylistic interests yet it's offered in a relatively controlled manner on the official "Create Your Kit" microsite. Toronto FC fans living in Ontario have been very receptive to the initiative, with 4,000+ fans submitting their favorite designs in less than 48 hours since the site's launch on October 26th (the promotion runs through November 22nd).

Take a moment to check out the site's design and page elements below:

adidas and Zidane Team Up to Market New Line of Products

CPG companies looking for new ways to leverage sports to drive retail sales should take a close look at a recent adidas commercial spot that features soccer legend Zinedine Zidane.

Zidane is the new face of adidas' Body Care for Men, a line of deoderant, shower gel, and toiletries targeted at young male adults. adidas is using Zidane as a recognizable figurehead to drive consumer awareness and interest for its six (6) Body Care for Men products, labeled "Pure Game", "Play", "Drive", "Impact", "Strength", and "League".

In the commercial spot, Zidane is shopping at a high end retail location when he notices a young male consumer performing some amazing juggling tricks after spraying deoderant on from adidas' Body Care for Men product line. The piece does a great job leveraging adidas' partnership with Zidane and effectively tying a CPG product back to the game of soccer.

Check it out below:

adidas Generates World Cup Buzz in Hong Kong with Giant Soccer Playground

As an Official Sponsor of the 2010 World Cup in South Africa, adidas is using a variety of tactics in a number of major markets across the globe to generate buzz for the game of soccer and its brand. In Hong Kong, adidas created a massive soccer playground and featured some tremendous product displays in retail settings.

Check out a quick video that captures adidas' World Cup activation in Hong Kong below: