The Jets and EA Sports Bring Madden '11 to Training Camp

EA Sports recently made a splash at New York Jets Training Camp by creating a Madden lounge for players to enjoy during their down time between practices. As the presenting sponsor of Jets Training Camp, EA Sports outfitted the team's players lounge with Dream Seats, a Playstation 3, and invited several members of the team down to battle head-to-head in a game of Madden '11.

The Madden Lounge served as a terrific means to showcase EA Sports' partnership, providing the Jets organization with authentic footage to show fans how the team's players collectively enjoy playing the new Madden '11 title. 

Realizing the value of the coverage, the Jets sponsorship department pushed the quality video of the players interacting in the Madden Lounge through several of the team's social media and multimedia channels, including the team homepage (writeup, photos), Official Facebook Page (videos, discussion board comments), and Official Twitter page (play-by-play coverage).

Hats off to EA Sports and the New York Jets on a well-executed campaign!

The Jets Celebrate a New Era of Football with a Commemorative Wine

The New York Jets organization is celebrating a new era of football by selling a limited release commemorative win on their team website called Jets Uncorked. The wine, a 2008 Napa Valley Cabernet Sauvignon, was created to help fans celebrate the team's new home, the New Meadowlands Stadium in East Rutherford, NJ.

The Jets Uncorked wine is available for purchase online for $27.99 and will be available at select retail locations in the local marketplace beginning in September. The team opted to make 8,000 cases of the wine after touring several wineries in Napa Valley and settling veteran winemaker Marco DiGuilio and lifestyle marketing agency Wine by Design to create the concept.

Per an article in the Huffington Post, NFL organizations are allowed to work with a wine manufacturer to produce limited edition promotional packaging to commemorate significant events. The initiative serves as a great way for organizations to honor select occasions like stadium grand openings, free agent signings, Championship victories, Hall of Fame inductees, and longstanding fan loyalty. As more organizations align look to bring on Official Wine Partners, expect to see similar tactics come to fruition in sports business.