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    « Take a Great Promotion and Run With It | Main | When it comes to In-Game Activation, Who is "Best in Class"? »
    Tuesday
    Feb192008

    Sports Marketers - Dance Your Way to being Top-of-Mind

    DateTuesday, February 19, 2008 at 06:45AM

    Sports marketing professionals constantly hear about team executives who scour the stands to receive insights and feedback directly from their team's fans. Clearly, there is value in the stands... So why aren't marketers making better use of the special talents of their teams fans? A perfect example of this is the Philadelphia Flyers, who stumbled upon Shawn Hill and some incredible dance moves in the last row of the Wachovia Center.

    The Columbus Blue Jackets followed up this in-game entertainment notion with their own arena celebrity:

     

    AuthorBrian Gainor | CommentPost a Comment |
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