Take a Great Promotion and Run With It

As a marketer, have you struggled to come up with promotions that stop consumers in their tracks?

Have you ever considered using a Running Toilet (mirroring a streaker) to draw stadium eyeballs?

Denver Water used this strategy to come up with a creative, seamless promotion at a Colorado-Colorado State rivalry game (the company has also featured this promotion during an MLS Colorado Rapids game). Denver Water set up the promotion by having a person dressed in a toilet suit run across the playing field before being tackled by a security guard. As the crowd cheered for this act, the PA announcer explained the initiative to stop running water. 

This was an excellent example of Denver Water using its creative juices to come up with an innovative promotion that drove home its water preservation. Here is the on-field promotion: