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« 7 Great Promotional Ideas from Minor League Baseball | Main | Mavericks Fans Show Off Their Dance Moves to Win a Suite »
Tuesday
Feb152011

The Bucks Celebrate Valentine's Day with a Little Humor

The Milwaukee Bucks recently celebrated Valentine's Day by creating a humorous jumbotron vignette that featured the team mascot, Bango, embarking on a full day of activities with his Valentine. The piece, set to the tune of Meatloaf's popular song "I'd Do Anything for Love", featured a pretty ironic twist that instantly won over all fans in attendance at the game vs. the Clippers.

The Milwaukee Bucks organization created the spot as part of a week-long effort to promote Bango as the most awesome mascot of the year in conjunction with the Cartoon Network's Hall of Game Awards. The Bucks are supporting the initiative by posting a skit, commercial, or dunk video every day of the week on the team's YouTube channel and leveraging Facebook and Twitter to drive awareness and fan voting.

Check out Bango's humorous Valentine's Day vignette below:

 

A special thanks to Michael Grahl of the Milwaukee Bucks organization for his insights and contributions to this column.

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