Create Moments of Opportunity for Fans In-Game

Sports organizations looking for new ways to reward fans attending their games should consider creating "moments of opportunity" for fans. These moments, driven by corporate partner-led promotions, are terrific because they can generate excitement during dull moments in the action and can occur at any point during the game.

As teams look for new ways to generate interest and excitement amongst fans, more are turning to these type of rewarding moments. As an example, check out a "Bud Light Quench Time" promotion recently offered by the Idaho Steelheads of the ECHL. The Steelheads identified a three (3) minute period in the game where if the team scored, all fans in attendance would be treated to a discounted price on Anheuser-Busch products for the rest of the game.

Taco Bell Fans Get Saucy at Astros Games

Are you looking for new ways to incorporate QSR partners? Are you looking for new ways to entertain fans between innings or select stoppages of play?

The Houston Astros recently signed Taco Bell on as an Official Team Partner and are highlighting the partnership with a Taco Bell Saucy Sprint Race that occurs between innings. The live race, essentially the Tex-Mex version of the Milwaukee Brewers' sausage race, features (3) oversized Taco Bell sauce packets (mild, hot, fire) racing around the field in an effort to cross a finish line (located along the 3rd base line) first.

Check out a video of the action below:

The Best Hockey Race You've Never Seen...

Are you looking to add a little humor to your on-ice entertainment? Are you looking for new ways to promote QSR partners?

The Atlanta Thrashers recently held a hilarious on-ice race between three fans competing as Applebees entree items... As you watch the race, you will notice that the Thrashers called on the team's mascot and an inflatable sumo wrestler to add some excitement to the race.

A must see... Check it out:

Fans Shoot to Win Hams at ECHL Game

Are you looking for new ways to reward fans at games played during the holiday season? Are you looking to provide fans with a unique post-game opportunity?

The Reading Royals of the ECHL recently announced that all fans in attendance at the team's game against the Elmira Jackets on December 18th will have the chance to shoot to win a free ham courtesy of Berks Packing. As part of the Berks Packing Holiday Ham Shoot promotion, fans will be invited down to the ice after the game and will be given one chance to score a goal from a designated spot on the ice for a chance to win.

The unique promotion will be held in conjuction with a holiday food drive that the Royals and the Greater Berks Food Bank are hosting at the game on the 18th.  

Fans Get Excited About Million Dollar Monday...

Are you looking for new ways to drive excitement at the ballpark? Are you looking to feature an enticing offer that draws new consumers to the ballpark?

The Class A Cedar Rapids Kernals recently offered a tremendous"Million Dollar Monday" promotion that turned the heads of baseball fans throughout the state of Iowa. The promotional night, deemed the "perfect promotion", offered fans attending the game the chance to win $1 million if the team's pitcher threw a complete-game perfect game (getting 27 consecutive outs).

While the chances to win are slim (Yahoo.com places the odds of a perfect game at 90,000-to-1), the offer seems irresistible to fans who have to pay just a few bucks to get into the ballpark to enjoy some quality entertainment. The Kernals were able to effectively tie in a sponsor - Perfect Game USA baseball club/scouting service - to help underwrite the costs involved with implementing the promotion.

While the team didn't end up throwing a complete game, the promotional night served as a great way to get some new fans out to the ballpark!