Create Moments of Opportunity for Fans In-Game

Sports organizations looking for new ways to reward fans attending their games should consider creating "moments of opportunity" for fans. These moments, driven by corporate partner-led promotions, are terrific because they can generate excitement during dull moments in the action and can occur at any point during the game.

As teams look for new ways to generate interest and excitement amongst fans, more are turning to these type of rewarding moments. As an example, check out a "Bud Light Quench Time" promotion recently offered by the Idaho Steelheads of the ECHL. The Steelheads identified a three (3) minute period in the game where if the team scored, all fans in attendance would be treated to a discounted price on Anheuser-Busch products for the rest of the game.

Fans Shoot to Win Hams at ECHL Game

Are you looking for new ways to reward fans at games played during the holiday season? Are you looking to provide fans with a unique post-game opportunity?

The Reading Royals of the ECHL recently announced that all fans in attendance at the team's game against the Elmira Jackets on December 18th will have the chance to shoot to win a free ham courtesy of Berks Packing. As part of the Berks Packing Holiday Ham Shoot promotion, fans will be invited down to the ice after the game and will be given one chance to score a goal from a designated spot on the ice for a chance to win.

The unique promotion will be held in conjuction with a holiday food drive that the Royals and the Greater Berks Food Bank are hosting at the game on the 18th.