Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« The Best Sports Commercials with Corporate Integration | Main | Mascots Love Soulja Boy »
Friday
Mar282008

Get Creative With In-Game Entertainment!

DateFriday, March 28, 2008 at 06:48PM

The Washington Nationals do a great job leveraging their in-game "Racing Presidents" feature for fans. The Nationals organization recently signed on GEICO as the presenting sponsor of the team's signature in-game promotion, which the team stages during the fourth inning of every home game. The four (4) Presidents the team features in the race are George Washington, Thomas Jefferson, Abraham Lincoln, and Teddy Roosevelt. As the following clips can attest to, the team has devised some creative ideas to make each race unique.

Teddy Roosevelt suprises his counterparts...

Thomas Jefferson and Abraham Lincoln duke it out...

A closeup of the action from the first base line...

Teddy Roosevelt uses the CIA to try to secure a victory...

 

Auditioning for the "Racing Presidents" feature...

AuthorBrian Gainor | CommentPost a Comment |
in

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.