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    « The Economy is Falling... But the Sponsorship Industry is Rising! | Main | What are the Next Big Ideas/Brand Extensions? »
    Sunday
    Feb242008

    Dale Jr. Wins... Fans Win?

    DateSunday, February 24, 2008 at 04:04PM

    dale%20jr.jpgWhen considering promotions and ticket sales, have you ever thought of tying fan incentives to the action on the playing field?

    Well, Las Vegas Motor Speedway has done just that, creating the Dale Jr.'s South Point Jackpot. The speedway is offering free tickets to the 2009 LVMS race to 8,888 persons if Dale Jr. takes home the 2008 Sprint Cup title.  The first 8,888 fans to renew their tickets for the 2009 LVMS race before the start of the Daytona 500 would be refunded their full ticket amount if Dale Jr. captures the title.

    Read more here.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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