Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Licensing Lessons Learned... Beware! | Main | Dale Jr. Wins... Fans Win? »
    Sunday
    Feb242008

    The Economy is Falling... But the Sponsorship Industry is Rising!

    DateSunday, February 24, 2008 at 04:56PM
    money.jpgGood news for corporate sponsors and property reps... Despite questions of a recession in 2008, sponsorship spending is slated to increase 12.6% (IEG), the highest single-year jump since 2000. Sports sponsorships are estimated to account for $11.75BN of the overall $16.78BN sponsorship spending in the US and Canada (rights fees alone). (Source: SBJ, 2.18.2008).  Read more here.
    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    in

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.