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    « Charles Schwab Connects with Consumers via Golf Pro | Main | The Green Man Delivers for HP and Warsaw »
    Sunday
    Dec132009

    Do Your Vignettes Feature Product Placement?

    DateSunday, December 13, 2009 at 09:37PM

    Are you looking for new ways to drive incremental value for corporate partners? Are you looking for ways to showcase a new product or brand?

    Arizona State Athletics has done a tremendous job over the past years with the pre-game intro vignettes they feature on the videoboard at Sun Devil Stadium. The clip features the team's mascot stomping his way into the stadium, crushing a University of Arizona bus along the way.

    However, take a moment to notice the creative Nike product placement throughout the vignette (Uniform :05-:08 / Shoes :44-46, :53-:55, :58-1:01, 1:10-1:11, 1:18-1:19, 1:21-1:22). The ASU Football vignette, providing a total of :18-:20 exposure, serves as a great way to drive some additional value/affiliation awareness for Nike in-game!

    Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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