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    Entries in asu marketing (1)

    Sunday
    Dec132009

    Do Your Vignettes Feature Product Placement?

    Are you looking for new ways to drive incremental value for corporate partners? Are you looking for ways to showcase a new product or brand?

    Arizona State Athletics has done a tremendous job over the past years with the pre-game intro vignettes they feature on the videoboard at Sun Devil Stadium. The clip features the team's mascot stomping his way into the stadium, crushing a University of Arizona bus along the way.

    However, take a moment to notice the creative Nike product placement throughout the vignette (Uniform :05-:08 / Shoes :44-46, :53-:55, :58-1:01, 1:10-1:11, 1:18-1:19, 1:21-1:22). The ASU Football vignette, providing a total of :18-:20 exposure, serves as a great way to drive some additional value/affiliation awareness for Nike in-game!

    Check it out below: