Do Your Vignettes Feature Product Placement?
Sunday, December 13, 2009 at 09:37PM Are you looking for new ways to drive incremental value for corporate partners? Are you looking for ways to showcase a new product or brand?
Arizona State Athletics has done a tremendous job over the past years with the pre-game intro vignettes they feature on the videoboard at Sun Devil Stadium. The clip features the team's mascot stomping his way into the stadium, crushing a University of Arizona bus along the way.
However, take a moment to notice the creative Nike product placement throughout the vignette (Uniform :05-:08 / Shoes :44-46, :53-:55, :58-1:01, 1:10-1:11, 1:18-1:19, 1:21-1:22). The ASU Football vignette, providing a total of :18-:20 exposure, serves as a great way to drive some additional value/affiliation awareness for Nike in-game!
Check it out below: