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    « Virginia Tech Electrifies Its Crowd with Metallica's Sandman | Main | The Admirals Provide Giant Beach Ball Entertainment »
    Thursday
    Nov042010

    Puma Scores with WPS Breast Cancer Campaign

    DateThursday, November 4, 2010 at 08:20AM

    During the month of October, Puma supported Breast Cancer Awareness Month by leveraging its sports affiliations to drive awareness and donations for breast cancer research. Puma created a Project Pink campaign, supported by its partnership with Women's Professional Soccer, that raised $62K+ funds and generated awareness via 17K+ tweets.

    Puma highlighted the efforts of campaign through a tremendous digital recap that should serve as a benchmark for any brand/organization looking to highlight the results of their campaign in an impactful, shareable way.

    Check it out below:

     

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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