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Thursday

Nov042010

Puma Scores with WPS Breast Cancer Campaign

Thursday, November 4, 2010 at 08:20AM

During the month of October, Puma supported Breast Cancer Awareness Month by leveraging its sports affiliations to drive awareness and donations for breast cancer research. Puma created a Project Pink campaign, supported by its partnership with Women's Professional Soccer, that raised $62K+ funds and generated awareness via 17K+ tweets.

Puma highlighted the efforts of campaign through a tremendous digital recap that should serve as a benchmark for any brand/organization looking to highlight the results of their campaign in an impactful, shareable way.

Check it out below:

Brian Gainor |

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Marketing Tactics,

puma breast cancer,

soccer breast cancer,

women's professional soccer,

wps breast cancer,

wps viral

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