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« SportsPro and the Ivy Sports Symposium Honor Sports Business Leaders Under 30 | Main | Tourism New Zealand Uses a Giant Rugby Ball Experience to Generate Buzz »
Tuesday
Oct042011

Adidas' All In Campaign - A Multi-Platform Success

DateTuesday, October 4, 2011 at 12:07AM

The following video case study demonstrates how adidas effectively partnered with Carat and Google to create a multi-platform digital strategy that generated huge results for the brand on a global scale.

As marketers, it's important that we fully utilize all available channels to maximize impressions, consumer engagement, and shareability. Check out adidas' case study below:

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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