Adidas Supports the All Blacks with an Impressive Projection Display

Adidas recently demonstrated its support for the All Blacks during the 2011 Rugby World Cup by displaying an incredible team-themed video projection on the back of the St. James Theatre in Auckland, New Zealand. The projection, which incorporated 3D mapping technology, spanned 20 meters high, creating a spectacle that fans could see from far distances away.

To pull off the impressive projection stunt, adidas allowed the team's fanbase across the world to "Stand in Black" and submit photos, videos, and inspirational messages that were incorporated into the display as a fan mosaic.

Check it out below:

Adidas' All In Campaign - A Multi-Platform Success

The following video case study demonstrates how adidas effectively partnered with Carat and Google to create a multi-platform digital strategy that generated huge results for the brand on a global scale.

As marketers, it's important that we fully utilize all available channels to maximize impressions, consumer engagement, and shareability. Check out adidas' case study below:

The 10 Best Sports Billboard Themes of 2009

Partnership Activation has compiled a top 10 list of the best sports billboard themes of 2009. The deck is filled with a collection of tremendous out-of-home marketing ideas that will help you grow your brand. With billboards becoming an integral part of the marketing mix, this is a must-see! 

Hint: to be able to see the deck clearly, click "Full" in the menu bar below the powerpoint below - If you would like to download a copy of the presentation, please click HERE.