Are you looking for new ways to spur season ticket renewals? Are you looking for ways to make an impact in the local community?
Gavin Maloof, co-owner of the Sacramento Kings, recently teamed up with Kings players and team personnel to hand deliver the Sacramento Kings' 2009-10 season ticket renewal packages. Maloof devised the door-to-door effort as a way to make the season ticket holder experience more personal and further demonstrate the team's loyalty to its fans as it undergoes a rebuilding process.
The Kings season ticket renewal packages feature a new loyalty initiative, price savings, and flexible payment options. The season ticket renewal hand delivery is just one tactic the team feels that it can do to show fans that they truly appreciate their support for the franchise.
"The bottom line is that we've got to get people in the building. We're going to hand-deliver season tickets, make it more personal. We want everyone involved. We're not going to be last (in the standings) forever. We're rebuilding. We should have started that process two years ago, and we realize that now. That's tough on all of us. But we have the draft coming, we'll get a couple new rookies, make some moves. And we'll keep coming up with ideas. We'll get it back." - Gavin Maloof
Check out a clip detailing the Kings' door-to-door delivery and consider new ways that you can consider applying similar practices to your business!
A special thanks to Alex Vitanye, an MBA/MSA student in the Ohio Center for Sports Administration program, for his insights and contributions to this colum.
Are you looking for new ways to engage consumers in the bathroom? Are you looking for non-traditional ways to leverage partners in the auto category?
In 2008, Mini Cooper devised a unique guerrilla marketing strategy to grab the attention of consumers using the urinals while out on the town. One unlucky person was tasked with gluing mini cones inside the urinals, setting up a "Test Your Handling Skills" competition for all users later that night.
When consumers went to use the bathroom they were met with the "Test Your Handling Skills" messaging and the skill cones competition. The creative campaign served as a great way to grab the attention of consumers in crowded settings, etc.
What are some sports implications here? This concept can easily be applied in many respects to the sports marketplace, especially for brands looking to escape the stadium clutter. Teams can consider tying in corporate partners through:
NBA/MLS organizatons - "Test Your Dribbling Skills"
NHL organizations - "Test Your Puck Handling Skills"
NASCAR - Feature urinals that mirror Mini Cooper's execution (or feature an oval)
Are you looking to create a promotion that will drive product sales at retail? Are you looking to capitalize on new ideas in the NASCAR space?
To commemorate the 50th running of the Coca-Cola 600 at Lowe's Motor Speedway, Coca-Cola recently announced that it would offer a golden opportunity for NASCAR fans. Coca-Cola is going to insert one (1) golden can in six (6) million specially marked 12-packs of Coca-Cola Classic that will be distributedacross ten (10) states in the Southeast.
One lucky fan who comes across the specially marked golden can with a congratulatory message will win the official Toyota Camry Hybrid pace car used during the race. The Hybrid pace car is a unique prize because it is actually the first hybrid vehicle ever used to lead the field in a NASCAR race.
Coca-Cola is also supporting the 50th running of the race by introducing commemorative eight (8) ounce bottles and six (6) pack carriers of Coca-Cola across participating retailers in the southeast United States.
Are you looking to incorporate new stadium elements? Are you looking for ways to honor your club's tradition, incorporate new concessions elements, or build a world-class facility?
The new Yankee Stadium, a $1.6BN facility, is an immaculate ballpark featuring all of the traditional and modern elements a professional club could ask for. The new Yankee Stadium incorporates all of the style and design elements of the original Yankee Stadium, but boasts a number of new features and amenities, which include:
The highest resolution scoreboard in the world (59x101 feet)
1,100 HD televisions are featured throughout the facility
A Fiber-optic cable wiring system to support wireless and technological features
A 30,000 square foot Yankees clubhouse
25 fixed concessions stands and 112 moveable ones (with an assortment of offerings)
A new and improved Monument Park
The Yankees Museum
The Yankees Team Shop
A Hard Rock Cafe, a NYY Steak Steakhouse, a Jim Beam Lounge, a Ketel One Lounge, etc.
Check out a gallery of the new Yankee Stadium (127 pictures) that provides insights into the venue's suites, concessions, signage inventory, and activation tactics. Enclosed below are two (2) excellent videos that provide an in-depth look at the new Yankees new facility and its state-of-the-art scoreboard:
Are you looking to create an impactful messaging campaign that draws the attention of event attendees? Are you looking for new ways to leverage a financial partner?
With banks and investment companies struggling to bring positive attention to their corporate partnerships amid the economic crisis, FirstBank has taken a humorous, out-of-the-box approach to drive awareness and differentiate itself in the minds of consumers. Over the past few weeks, FirstBank has come out with two (2) very impactful messaging campaigns designed to grab the attention of sports enthusiasts:
Colorado Rockies - Messaging Campaign
With thousands of fans flocking to Coors Field for the Colorado Rockies' home opener against the Philadelphia Phillies, FirstBank flew a plane over the stadium for two (2) hours prior to the game that read, "This is the closest thing we have to a private jet." Using a little humour, the ad served as an effective reminder of the bank's fiscal responsibility during a time of uncertainty.
Breckenridge and Keystone Winter Sports Resorts - Messaging Campaign
FirstBank partnered with the Breckenridge and Keystone winter sports resorts to implement a creative messaging campaign designed to target Denver's mobile using youth market. Firstbank features a "Bank in your ski mask without getting arrested" tagline on signage throughout the resorts (ski racks, snowboard racks, lift lines). The signage is in support of the bank's "Mobile Banking. Bank Anywhere" thematic.
FirstBank turned to Boulder's TDA Advertising & Design to create the humorous, targeted messaging campaign. Check it out below:
Are you looking for new ways to deliver comprehensive recaps to your corporate partners? Are you looking for a resource that will help your organization gain credibility when prospecting?
Sports organizations searching for new ways to differentiate themselves in the marketing/corporate partnership space should consider creating video testimonials and recaps to provide to both current and prospective partners. As more teams shift to deliver program results through online platforms, multimedia pieces that capture corporate partner testimonials, creative activation tactics, game entertainment, measurement, and fan engagement will become even more important.
Outsider Entertainment, a full-service video production company in Columbus, OH, does an excellent job creating these pieces for sports organizations. The company has completed extensive projects for both the Columbus Blue Jackets and the Columbus Crew and has the capabilities and expertise to create captivating corporate partnership testimonials for your organization.
Check out two (2) examples of their work below:
For additional information, feel free to reach out to Andy Emery (aemery@outsiderE.com, 614.488.6365)
Are you looking to create a unique guerrilla marketing campaign to promote a beverage? Are you looking for ways to drive awareness at an event where a competitor has exclusivity to distribution rights?
In 2008, marketing personnel from the Spoetzl Brewery found themselves in a David vs. Goliath battle as they searched for ways to make an impact at the 2008 Austin City Limits Music Festival. For years, the brewery had used the three-day festival (attracting 65K persons per day) as a platform to promote and drive affinity for their Shiner Bock beer. But to their disfortune, Heineken paid an undisclosed amount of money in 2008 to become the festival's official beer sponsor, gaining exclusive distribution rights.
As a result, the brewery's representatives turned to their agency, McGarrah Jessee, to create a captivating guerrilla marketing campaign to steal the show.
The result? McGarrah Jessee created and distributed 10,000 beer koozies that exactly resembled the Shiner beer cans. The koozies were distributed to concertgoers en route to the festival, where only Heineken was sold inside. When consumers at the Austin City Limits Music Festival put the koozies around the Heineken beers they purchased at the festival, it appeared that people were drinking Shiner Bock - not Heineken.
The guerrilla marketing strategy serves as a perfect example for ways that brand with smaller marketing budgets and activation dollars can overcome their large competitors. Check out the Shiner guerrilla branding tactic below:
Sports marketers looking for ways to improve their mascot operations will enjoy this special editorial feature written by Joshua Duboff. Duboff is a former mascot from the University of Massachusetts, Amherst. He is now the Editor-in-Chief of The Sports Business Exchange, an online journal for young sports business professionals. For more information on the journal, visit The Sports Business Exchange website.
March Madness. There is nothing quite like it. First round upsets. Marching bands. Cheerleaders. Second round upsets. People who love Duke. People who hate Duke. Buzzer beaters. The Sweet Sixteen. The agony of defeat. Brackets! “One Shining Moment.” The Final Four. No other sporting event offers as much joy and entertainment as the NCAA Men’s Basketball tournament (for those non-believers out there, for double the madness check out the women’s tournament!). I can’t believe I have to wait another eleven months for the tournament to start up again.
There is one key ingredient to March Madness that was not included in the list above. For those of you who know me, this item’s absence seems shocking. Mascots are another aspect of the tournament that makes it so special and unique. After several years of questions about how to rate a “good” mascots, I am finally writing down my five key ingredients that make certain mascots the best at their profession.
Five Keys to Highly Effective Mascots:
1)Know The Code
Mascotting is not all fun and games. Okay, a lot of it is fun and games. However, there are times when you need to be serious and understand your role. The mascot is a very unique and honorable position to hold. You are the identity of the school. Every time you go out in public, your actions are bigger than you think. You are larger than life. You are your school’s logo. Therefore, know the code. Don’t talk. Don’t reveal your identity. Don’t be human. Know where the cameras are located. Your time will come, if it is deserved, to be recognized for your achievements. Until then, you must always act with the best interest of the school in mind.
2)Identify Key Individuals
Identify key individuals who will be your safety net throughout the season. Learn who will be able to help you if a stunt goes wrong, if sweat drips into your eye and you can’t see, or if you are just trying to get that pesky kid to stop pulling on your suit. The team, the cheerleaders, and the band are your best friends. Treat them that way. When you’re on the road in a raucous stadium, who else is going to protect your blind spots?
Additionally, identify key individuals that you know you can mess with throughout the season. Understand which students, which community members, which coaches, and which referees you can play around with throughout the season without getting in trouble. Also, know when enough is enough and when to leave them alone.
3)Love Your School
The student(s) portraying the mascot needs to love their school. Being the mascot is unlikeany other job on campus. It is all about pride, loyalty, and creativity. The university will win some big games and they’ll lose some disappointing games. Win or lose, the mascot needs to always stay positive and always represent the school in the best light possible. Remember, the mascot represents the entire university. I think it is important for all incoming mascots to have a broad foundational understanding of the history of the school. They should learn not only about the history of athletics, but about the entire university.
Here’s one true test of a great mascot: does the student who is an Engineering/Biochemistry double major and has never been to a collegiate sporting event feel just as much pride in the mascot as the leader of the student cheering section? If you can answer yes then you’re in great shape.
4)Be Spontaneous
Canned material gets old. Don’t use it. When a mascot is just starting out, skits and routines are important to build the confidence of the performer. As a mascot progresses, they should ditch the routines. The more spontaneous a mascot can be the more funny they are. Being spontaneous needs no more clarification. Be fun and be original.
5)Market the Mascot/School
Mascots are literally the face of a university. You are the logo. Used correctly, the mascot can be the greatest marketing tool for an athletic marketing department and the university as a whole. Mascots are loved by the community and alumni alike. Use the mascot efficiently to promote the entire school. Find unique opportunities to involve the mascot in non-traditional formats around the state.
School visits and 5K races are great, but what about carting around a busy intersection at rush hour or pretending to be the weather person on the local news station? Once every few months, let the mascot run wild through campus. Sure they might disrupt a class or two, but the positive energy that will be created with the students is hard to match with traditional marketing.
Check out two (2) video of examples of mascots demonstrating best practices (the latter of which is Joshua Duboff performing as Sam the Minutemen at UMASS):
Are you looking for a new way to drive attention to your organization's star athletes? Are you searching for new ways to implement a unique billboard campaign?
In 2007, Nike took its soccer branding to another level when it plastered a giant billboard of Bayern Munich's star player Franck Ribery on the side of the Catholic Church of St. Kajetan (commonly referred to as the Theatinerkirche). In the ad, Nike heralded Ribery (a new signee) as the new king of Bavaria, dressing him up in a king's garb for the campaign.
The campaign was very controversial on two (2) fronts:
For a few days, Nike positioned the ad on the side of the church (a very unlikely place to feature a billboard campaign)
Franck Ribery is muslim (which was controversial for some of the church's followers)
Nonetheless, it was a very interesting campaign that peaked the interest of many around the globe. It wouldn't be surprising to see Nike feature a similar ad for "King" LeBron James at the Buckingham Palace if the NBA continues its efforts into Europe and the Far East!
Are you looking to ramp up your Final Four activation? Are you looking for new ways to leverage mobile marketing partners?
AT&T did a fantastic job leveraging its status as an Official Partner of the NCAA around the 2009 NCAA Final Four. AT&T featured a variety of interactive mobile exhibits for fans to enjoy. Below is a quick rundown of some of the exhibits AT&T featured on-site as part of its "AT&T Arena" footprint:
Overall AT&T Arena Footprint
More Bars in More Places Shootout - If contestants could make a basket from each bar, he/she would be entered for a chance to win two (2) tickets to the NCAA Championship
AT&T at the Half Video Play-by-Play - The exhibit enabled fans to put their broadcasting skills to the test as they performed play-by-play of the most exciting plays in college basketball history
Naismith Trophy Trophy and Trivia Exhibits
Autograph Station
Variety of Interactive Games (Pictionary, Family Feud, Guitar Hero etc.)
Are you looking for creative ways to market your organization? Are you looking for new ways to promote athletes on your team for accolades?
Over the past few days, the Minnesota Timberwolves have generated some buzz with their new infomercial campaign touting Kevin Love as a candidate for the NBA's Rookie of the Year Award. The Timberwolves created a classic campaign that features Kevin Love showcasing the "Mr. Love Miracle Glass Cleaner", a product that Love says is the secret to his success around the boards.
The Timberwolves are supporting the initiative with a micro site - www.votemrlove.com - and a 4:16 YouTube viral piece (shown below) that is generating a significant amount of attention in the online space. To make an impact on the ROY voting process, the team sent the marketing campaign to the 125 media members who decide which player is the most deserving of the award (who may have missed Love's stellar play in '08-'09 due to the Timberwolves 21-54 record).
Check out the TWolves infomercial campaign below... it might spark some ideas for your organization!
Is your brand looking to make a splash with consumers in the restrooms? Are you looking for ways to help your brand escape the advertising clutter at ski tournaments and extreme sports events?
Georgia Max Coffee, a canned coffee product owned and operated by the Coca-Cola Co., recently transformed the restrooms in a number of ski resorts throughout Japan to resemble a ski jumper's experience. The coffee company wrapped the restrooms with a ski jumper's view from the top of a mountain, making consumers feel like they are living in the moment while taking a few minutes to use the bathroom.
The only branding in the restroom stalls was featured on the toilet paper holder. There, consumers were greeted with the promotional campaign's URL (www.maxcoffee.jp) and an attention getting message. Tugboat Tokyo created the ad campaign for Georgia Max Coffee.
Check out some pictures of Georgia Max Coffee's bathroom branding initiative below:
Check out some of Georgia Max Coffee's other branding tactics on the ski slopes below:
Are you looking to create a viral campaign to promote an upcoming match? Are you searching for ways to drive incremental fan interest?
The Football Federation Australia recently created and released a captivating soccer viral piece designed to peak curiousity and interest for the team's World Cup Qualifier match against Uzbekistan. The FFA took a very unusual approach in creating the piece - they actually decided to promote the opposition (Uzbekistan) instead of their own club.
To spur interest in the match, the FFA decided to create an unbranded viral piece that showed what-appeared-to-be the Uzbekistan club being subject to extreme training methods, to not only drive awareness but to also instill fear (and interest) into the Austrailian football faithful.
Since its release, the "extreme training" viral piece has done extremely well as its garnered nearly 320,000 views online. While the viral could be determined by some as deceptive, the FFA claims that the video is purely a piece of entertainment. But while some debate over the clip's intent, thousands of others are left wondering whether the content is real... an extremely well done soccer viral piece!
Enclosed are two (2) versions of the viral piece:
The FFA's Authentic Promotional Video
The Viral Piece That Has Generated 318,000+ Impressions
Is your charitable organization looking for items that will make a splash at your next auction event? Are you looking for interesting ways that charities are leveraging their assets?
Alecia Pynn and the Make a Play Foundation are looking to tap into the hearts (and wallets) of Florida Gator fans everywhere by raffling off a 2006 Florida Gator SEC Championship ring on the foundation's official website. The priceless ring was donated by a member of the championship staff in an effort to drive awareness and excess funds for the Foundation.
One hundred percent of the proceeds from SEC Championship ring raffle will benefit the Make a Play Foundation. Raffle entries are $5 each or six (6) for $25 and can be purchased through April 19th on the foundation's website.
The Make a Play Foundation is a network of notable former Gator, Hurricane, and Seminole players, designed to use the passion for football in Florida to create resources and opportunities for children and families in the state, primarily through academic and recreational grants. Players involved with the Foundation include Warrick Dunn, Santana Moss, Sinorice Moss, Max Starks, Errict Rhett, Marvin Jones, and many more. For more information on the Make a Play Foundation, click HERE.
Are you looking for new ways to attract college students and working professionals to your events? Are you looking for ways to make your team more revelant in the local community?
CoffeeCompany, a coffee shopping chain in the Netherlands, recently drew waves of attention by offering students a coupon good for ten (10) small coffees if they agree to add one of its six (6) branded PowerPoint slides into their presentations. The promotion served as an effective way for the company to turn students into brand ambassadors at a very minimal cost (CoffeeCompany is essentially sponsoring the students through the promotion).
To receive a ten (10) free cups of coffee, students simply had to upload a photo or video of themselves showing the slide in class on the site Free Coffee 4 Students (the site even includes a Wall of Fame). The promotion enabled students to submit a photo/video for a free coffee once per month. Check out a clip below which demonstrates a student's submission for the promotion:
What are the implications here for sports marketers?
Sports organizations can consider mirroring the promotion with a "Add a Slide, Get Free Tickets" initiative. The promotional offer would serve as a great way to tap into local student bases (youth, students attending Universities) and local businesses. At the very least, it might just be a simple way to enhance the perception of your team's brand amongst students in the local community (who may be interested in coming to your games but are turned off due to prices, etc.).
To execute, teams should consider creating a microsite that features a number of fan-friendly elements:
A collection of team-branded Powerpoint slides for consumers to download and use
A function that enables consumers to upload photos/videos that they can submit online for free tickets once per month
A special offer from a corporate partner who is targeting students/young professionals (an additional offer, integration into the promotion, etc.)
An interactive feature where consumers can see what their presentation would look like on the team videoboard
A promotional opportunity for one lucky fan who submits photo/video to win the chance to have the team's mascot/players/coaches come to their classroom
The chance to take part in an exclusive "Back to School" event prior to a game later on during the season
Discussion Board / Wall Feature (to let consumers share their stories, etc.)
Are you looking for a new way to leverage a corporate partner specializing in plumbing services? Are you looking to create interactive signage pieces in-venue?
The Class A West Michigan Whitecaps are driving some industry buzz with their newest signage piece, a 40-foot Penning Plumbing Plunger in center field. The best part about the signage? It's interactive.
Each time the Whitecaps strike out an opponent to end the inning or the team celebrates a key play in the game, an operator in the press box can use a remote control device to move the plunger up and down a pole and shoot water into the air. The Whitecaps are hoping that the interactive signage piece will help their club "flush away the competition".
The team turned to Facility Maintenance Manager John Passerelli to handle the design work and construction of the unique signage piece. Using a post from behind home plate and an aluminum paneling called Alumalite, Passerelli was able to create the 40-foot plunger for the club in just two (2) weeks.
With Penning Plumbing in their first year of a partnership, the Whitecaps are hoping to make a big splash in the industry with the novel idea. The team has even had discussions about distributing mini-sized plungers to fans in attendance coming through the gates.
Are you looking for new ways to reward fans based on team performance? Are you searching for new ways to leverage QSR partners?
Sonic and the Kansas City Royals recently announced that they will offer a season-long "Steal a Base, Steal a Sonic Slush" promotion that rewards Royals fans every time the team steals a base during a game. For the chance to receive a free medium Sonic Slush, Royals fans are asked to just show their Royals ticket stub at a Kansas City-area Sonic drive-in following a game in which the Royals steal a base. Fans can redeem their ticket stubs until midnight the following night after the game.
While the promotion serves as a great way to reward fans, Sonic and the KC Royals cannot take credit for its originality. Taco Bell drew a significant amount of buzz during the 2007 and 2008 World Series with its "Steal a Base, Steal a Taco" offer, which resulted in the QSR distributing millions of free tacos to fans after Jacoby Ellsbury and Jason Bartlett stole bases.
Are you looking for new ways to deliver value for fans at the ballpark? Are you searching for ways to make your events more affordable for blue collar Americans?
With the '09 MLB season just around the corner, the Boston Red Sox have teamed up with Aramark to offer "Fenway Family Hour", a value-driven initiative for fans during the month of April at Fenway Park. The club's "Fenway Family Hour" promotion offers fans a month-long celebration of discounted concessions, souveniers, and special entertainment in an effort to drive more families to the ballpark.
During the first hour after the stadium gates open for games, the Red Sox will offer a variety of value-add initiatives, including:
Concessions stands around the stadium will feature nine (9) promotional food items at up to 50% off their standard price
The Red Sox Team Store will offer select merchandise (t-shits, hats, etc.) at substantial discounts
The team will host a series of special 30-minute sessions once per homestand where fans can meet and have their pictures taken with players and coaches (this will take place immediately after batting practice)
Fenway "First Times" Initiative - All fans visiting Fenway Park for the first time can go to any Fan Information Booth to receive a special First-Timer sticker, a FanFoto voucher for a free personal/family photograph, and sign up for a free welcome message on the Fenway Park scoreboard
Best Buy Players Club - The Red Sox teamed up with Best Buy to create a lounge in the Big Concourse behind the Bleachers for fans to seek shelter from the weather and enjoy watching the game on flat-screen televisions and play video games
Red Sox Kid Nation - Official members of the Red Sox Kid Nation receive a $20 discount off the purchase of two (2) tickets to one (1) eligible Kid Nation Red Sox game during the 2009 season
Are you looking for a new way to commemorate your organization's success on and off the field? Are you looking for new ways to engage your fanbase through a unique experience?
When Arsenal FC moved into its new stadium facility, Emirates Stadium, the team honored its 91 years of tradition competing at Arsenal Stadium, Highbury by creating a specially-made time capsule. The EPL team invited current and past players, team personnel, and thousands of guests to attend a special ceremony. Arsenal FC featured footage of the event and exclusive player interviews on its team channel, Arsenal PLUS, for subscribers to view during their free time (creating exclusive content for fans).
The club filled the time capsule with nearly 40 items, 25 of which had been chosen by the team's fans. Items placed in the time capsule included original team jerseys, Captain armbands, and replica models. Arsenal FC placed the time capsule on display at Emirates Stadium for fans to enjoy while attending the club's home matches.
Time capsules serve as an excellent way for organizations to commemorate their history, engage fans, and highlight the best practices of their corporate partners. Tactics teams can consider implementing can include:
Promotional Offers / Fan Incentives - Teams can ask all fans who attended their games in a given season to submit a ticket stub with their name on it to win free tickets for a decade/lifetime. The team can anonomously place one winning ticket stub in the capsule and announce the winner 5-10 years later when it is opened
Corporate Partner Engagement - Teams can create "Corporate Partner Capsules" that highlight their initiatives during a given season. When the team opens the capsule in 5-10 years, if any of the sponsors involved are still partners with the team, the club will provide them with exclusive inventory/value (to encourage partners to remain committed to the team, etc.)
Commemorate Team History - When teams are looking for ways to honor their history when moving into facilities, honoring retired players, and renovating their current venues, time capsules can serve as a great way to commemorate special occasions
Are you looking for new ways to drive fan excitement for coming to the game? Are you capitalizing on ALL of the personalities in your building?
Sports organizations looking to showcase their most recognized fans (celebrities) should consider benchmarking the practices of the New York Knicks organization. The Knicks and MSG have created a "Celebrity Crowd Cam" feature that interviews recognizable celebrities sitting courtside and asks them to share their love for the Knicks, what theyenjoy about their experiences at Madison Square Garden, and what their favorite moments are in team history.
The "Celebrity Crowd Cam" feature blends a series of celebrity interview questions in with a random collection of celeb spottings at Madison Square Garden. The vignettes are humorous and provide fans with yet another reason to want to come to the game (to be seen where they favorite icons are seen).
Events in New York City (along with Los Angeles and Miami) are magnets for attracting celebrities. What if you don't have any willing to come to your events? Consider aligning with a local costume shop to create a booth in the concourse level that lets fans dress up their favorite celebrities and create vignettes of their own (the best of which would be featured on the video board). Teams can also consider making more of concerted effort to drive celebrities to their games by offering exclusive behind-the-scenes experiences and other amenities.
Celebrities feel so comfortable attending games at Madison Square Garden that some even put on a show of their own for the fans (as seen below with Anthony Anderson of Law & Order's recent old school dance performance):
Here are some of the Knicks "Celebrity Crowd Cam" features:
Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved.
You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions:
Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).
Noncommercial. You may not use this work for commercial purposes.
Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.
For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page.
Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.
Monday, April 13, 2009 at 06:13PM 
Are you looking for new ways to spur season ticket renewals? Are you looking for ways to make an impact in the local community?
