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Tuesday

Sep132011

Allstate and ESPN Team Up to Feature Digital Field Goal Net Branding

Tuesday, September 13, 2011 at 08:19AM

Phil Primato of BeyondtheHashes.com recently captured a terrific video that showcases how ESPN is now superimposing the Allstate logo on field goal nets during their telecasts of college football games.

While digital inventory has become standard in baseball, hockey, and other professional sports telecasts, it will be interesting to see this inventory continue to mature in the college space.

Take a look at the video below and consider new ways that you can capitalize on digital inventory in online/television broadcasts that your organization controls.

Brian Gainor |

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