Allstate and ESPN Team Up to Feature Digital Field Goal Net Branding

Phil Primato of BeyondtheHashes.com recently captured a terrific video that showcases how ESPN is now superimposing the Allstate logo on field goal nets during their telecasts of college football games.

While digital inventory has become standard in baseball, hockey, and other professional sports telecasts, it will be interesting to see this inventory continue to mature in the college space.

Take a look at the video below and consider new ways that you can capitalize on digital inventory in online/television broadcasts that your organization controls.

It's Time to Take Bobblehead Nights to the Next Level

Are you looking for new ways to deliver added value for fans on bobblehead night? Are you looking to enhance your in-game entertainment during promotional nights?

Teams looking for new ways to bring their bobblehead nights to life for fans should consider benchmarking a life-sized game of bobblehead soccer that Allstate featured at a Mexican National Team game a year ago. The game featured a head-to-head match between life-sized bobblehead characters resembling actual team players that proved to be a hit with the crowd.

While the fixed costs for said promotional entertainment may be a little steep, if teams can break out the cost of the entertainment over the course of a season when they host several bobblehead nights, it may seem a lot more reasonable. Plus, teams can use it as a vehicle to promote upcoming giveaway nights (if X character scores, the team advertises his upcoming bobblehead night on the video board or if X character scores, all fans in attendance can win a free accessory for their bobblehead).

Look for new ways to take your bobblehead nights to the next level before they become stale to fans... Hopefully this concept will spark an idea of how you can breathe some new life into your promotional nights!