Think Out-of-the-Box to Drive Your Team's Facebook Following
Tuesday, July 5, 2011 at 08:12AM Sports marketers looking for new ways to drive their team/brand's Facebook following should consider thinking of some out-of-the-box ideas to engage consumers and drive awareness on game day. While content on team Facebook pages and online messaging/advertising are effective means to drive masses of new followers, here are a few additional ideas to consider:
Team Viral Designed to Drive Facebook "Likes"
Sports organizations can release a humorous viral where players, team personnel, legends, and fans sport giant Facebook "like" hands - as featured in the Andy Murray/Head viral below. Teams can feature players shooting/throwing/catching/making saves using the giant "like" fingers and/or giving thumbs ups, etc.
Facebook "Like" Stations Throughout the Concourse
Teams can set up 10-15 designated kiosks throughout the stadium concourse (with a "like sign" overhead) where fans can easily follow the team and their favorite players on Facebook. Teams can reward all fans who sign up by creating a "Facebook Fans HOF" that encompasses photos of all fans who sign up to follow all of the players on Facebook. Check out how Hyundai executed a similar initiative at a recent car show:
