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    « Create an Element of Suspense With A Mystery Fan Rewards Box | Main | Consider Using On-Field Guerrilla Tactics to Drive Partnerships »
    Tuesday
    Jul052011

    Think Out-of-the-Box to Drive Your Team's Facebook Following

    DateTuesday, July 5, 2011 at 08:12AM

    Sports marketers looking for new ways to drive their team/brand's Facebook following should consider thinking of some out-of-the-box ideas to engage consumers and drive awareness on game day. While content on team Facebook pages and online messaging/advertising are effective means to drive masses of new followers, here are a few additional ideas to consider:

    Team Viral Designed to Drive Facebook "Likes"

    Sports organizations can release a humorous viral where players, team personnel, legends, and fans sport giant Facebook "like" hands - as featured in the Andy Murray/Head viral below. Teams can feature players shooting/throwing/catching/making saves using the giant "like" fingers and/or giving thumbs ups, etc. 

    Facebook "Like" Stations Throughout the Concourse

    Teams can set up 10-15 designated kiosks throughout the stadium concourse (with a "like sign" overhead) where fans can easily follow the team and their favorite players on Facebook. Teams can reward all fans who sign up by creating a "Facebook Fans HOF" that encompasses photos of all fans who sign up to follow all of the players on Facebook. Check out how Hyundai executed a similar initiative at a recent car show:

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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