Think Out-of-the-Box to Drive Your Team's Facebook Following

Sports marketers looking for new ways to drive their team/brand's Facebook following should consider thinking of some out-of-the-box ideas to engage consumers and drive awareness on game day. While content on team Facebook pages and online messaging/advertising are effective means to drive masses of new followers, here are a few additional ideas to consider:

Team Viral Designed to Drive Facebook "Likes"

Sports organizations can release a humorous viral where players, team personnel, legends, and fans sport giant Facebook "like" hands - as featured in the Andy Murray/Head viral below. Teams can feature players shooting/throwing/catching/making saves using the giant "like" fingers and/or giving thumbs ups, etc. 

Facebook "Like" Stations Throughout the Concourse

Teams can set up 10-15 designated kiosks throughout the stadium concourse (with a "like sign" overhead) where fans can easily follow the team and their favorite players on Facebook. Teams can reward all fans who sign up by creating a "Facebook Fans HOF" that encompasses photos of all fans who sign up to follow all of the players on Facebook. Check out how Hyundai executed a similar initiative at a recent car show:

Hyundai is Set to Make Noise at the World Cup!

As an Official World Cup Sponsor, Hyundai is enhancing the experience of all fans attending games in South Africa with the construction of one of the nation's newest attractions.

Per KeenonCapetown.com, Hyundai built and mounted a massive 35m blue vuvuzela (an air horn commonly seen at soccer matches) on an unfinished highway in Cape Town. The giant vuvuzela, which set a Guinness World Record for the largest air horn ever built, will go off every time a goal is scored during the World Cup!

The vuvuzela was created in support of Hyundai's 'Bring the Gees' campaign. Check out the pictures of the giant vuvuzela below!

On a related note, check out some of Hyundai's retail activation in support of the World Cup: