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Saturday

Apr182009

Sony Branding Makes Soccer Field Look Like a TV...

Saturday, April 18, 2009 at 08:25AM

Are you looking for new ways to leverage electronics providers? Are you looking for new guerrilla branding strategies?

Sony recently unveiled one of the industry's most unique branding strategies to date. The electronics provider is leveraging a partnership with the Estadio Monumental Banco Pichincha Stadium in Ecuador to make the venue's soccer pitch look like a television. The stadium, home to the Barcelona Sporting Club, features a black wrap around the sidelines with Sony branding.

The photo below captures Sony's branding tactic below at the second largest stadium in South America (with a seating capacity of 89,930):

Brian Gainor |

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