Sony Proves that 3D Projection Messaging is Here

Sports marketers looking for new outdoor messaging tactics to engage fans should due some diligence researching new advancements in projection technology.

Sony recently celebrated the 2010 Champions League Final by dislaying two (2) unbelievable 3D soccer themed projections on the outside of two buildings in Madrid, Spain. Sony teamed up with NuFormer, an agency based out of the Netherlands, to create 3D projections symbolizing a central theme of "Imagine Football in 3D". The company showcased the projections on the facade of the Plaza Santa Ana and the Colegia San Agustin in front of a few thousand guests. 

Sony created the projection footage specifically for this live event and worked hand-in-hand with Madrid's city Council to secure the rights to project the interactive display onto the walls of both buildings.

Check out Sony's soccer projection messaging below:

Source: NuFormer

Sony Branding Makes Soccer Field Look Like a TV...

Are you looking for new ways to leverage electronics providers? Are you looking for new guerrilla branding strategies?

Sony recently unveiled one of the industry's most unique branding strategies to date. The electronics provider is leveraging a partnership with the Estadio Monumental Banco Pichincha Stadium in Ecuador to make the venue's soccer pitch look like a television. The stadium, home to the Barcelona Sporting Club, features a black wrap around the sidelines with Sony branding.

The photo below captures Sony's branding tactic below at the second largest stadium in South America (with a seating capacity of 89,930):