Partnership Activation

Navigation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Entries in sony banco pichincha (1)

Saturday

Apr182009

Sony Branding Makes Soccer Field Look Like a TV...

Saturday, April 18, 2009 at 08:25AM

Are you looking for new ways to leverage electronics providers? Are you looking for new guerrilla branding strategies?

Sony recently unveiled one of the industry's most unique branding strategies to date. The electronics provider is leveraging a partnership with the Estadio Monumental Banco Pichincha Stadium in Ecuador to make the venue's soccer pitch look like a television. The stadium, home to the Barcelona Sporting Club, features a black wrap around the sidelines with Sony branding.

The photo below captures Sony's branding tactic below at the second largest stadium in South America (with a seating capacity of 89,930):

Brian Gainor |

Post a Comment |

Email Article |

Print Article |

tagged

banco pichincha,

field wrap,

sony banco pichincha,

sony ecuador,

sony estadio monumental,

sony stadium in

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.