November 2011 Partnership Activation 2.0 Newsletter

Welcome to the November 2011 Partnership Activation 2.0 Newsletter! Thank you for your continued interest and support for Partnership Activation and the monthly newsletter.

Here is a link to the November 2011 Partnership Activation 2.0 Newsletter.

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This month's newsletter features a collection of insights, including:

• 20 Digital/Social Platforms to Utilize in 2012
• The Baylor Bold Rewards Program
• 7 Key Insights from the World of Sports Media & Technology
• The 2012 National Sports Forum
• The Emergence of Social TV
• Asics' Run with Ryan Campaign
• Long Beach State's "Like Us" Campaign
• Betfair's QR Cuts Initiative with Bromley FC
• ESPN UK's New Soccer Augmented Reality Feature
• The University of Michigan's Jet Pack Delivery
• Contrex's Cycling Initiative
• A Look at BeerToasts.com
• The November 2011 Partnership Activation Rising Stars
• The Phoenix Suns' Top Facebook Fans App
• Tailgate Lot Activation
• A Close Look at Preparations for the 2012 London Olympic Games
• 50 Ways to Leverage Automobile Partners In-Venue
• Five #SportsBiz Profiles You Must Follow
• Manchester United's Tribute to Sir Alex Ferguson
• The Winnipeg Jets Deliver a Truly Exclusive Corporate Partner Experience
• ING's Pop-Up Finish Line Displays
• The Montreal Canadiens Celebrate Team History
• Betfair Lets Fans Skydive While Betting on Soccer
• Four Ways to Take Your Kids Club Efforts To New Heights
• Idea Box

Click here to check out the November 2011 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and follow Brian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!

If you are interested in signing up for the newsletter, please send an email with "Subscribe" in the subject line to newsletter@partnershipactivation.com. In the body of the email, please include your name, company affiliation, and contact information when subscribing.

Buick Lets Consumers "Tweet to Drive" in Chicago

Automobile companies looking for new ways to leverage their sports sponsorships to engage fans should consider featuring a team-branded test drive vehicle in-market that picks up fans on demand via Twitter. The real-time pickup service could take place on game days, during the off-season, or as a gratuity to fans looking for rides to/from the game.

Buick is currently running a "Tweet to Drive" test program in Chicago where consumers can send a tweet to @DriveBuickChi for the chance to get picked up, experience a non-threatening test drive of the new Buick Lacrosse, and get dropped off at a preferred destination. While touring the city of Chicago this past weekend, my wife (@LauraGainor) and I saw the Buick vehicles in town, tweeted to them, and had a wonderful experience testing out the automobile and Buick's new promotion - specifically targeted at the young-middle aged professional demo.

Check out a terrific post-experience recap Laura created that she recently posted on her site, http://www.LauraGainor.com, and consider new ways that you can leverage Twitter to bring your partnership activation plans to life!

Buick Tour of Chicago with "Tweet to Drive" @DriveBuickChi from Laura Gainor on Vimeo.