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    Entries in buick twitter (1)

    Monday
    Sep062010

    Buick Lets Consumers "Tweet to Drive" in Chicago

    Automobile companies looking for new ways to leverage their sports sponsorships to engage fans should consider featuring a team-branded test drive vehicle in-market that picks up fans on demand via Twitter. The real-time pickup service could take place on game days, during the off-season, or as a gratuity to fans looking for rides to/from the game.

    Buick is currently running a "Tweet to Drive" test program in Chicago where consumers can send a tweet to @DriveBuickChi for the chance to get picked up, experience a non-threatening test drive of the new Buick Lacrosse, and get dropped off at a preferred destination. While touring the city of Chicago this past weekend, my wife (@LauraGainor) and I saw the Buick vehicles in town, tweeted to them, and had a wonderful experience testing out the automobile and Buick's new promotion - specifically targeted at the young-middle aged professional demo.

    Check out a terrific post-experience recap Laura created that she recently posted on her site, http://www.LauraGainor.com, and consider new ways that you can leverage Twitter to bring your partnership activation plans to life!

    Buick Tour of Chicago with "Tweet to Drive" @DriveBuickChi from Laura Gainor on Vimeo.