Billboard of the Week - Nike, Lebron

Are you looking to create a campaign to promote an athlete endorser's accomplishments? Are you looking to create a captivating billboard campaign?

Nike recently revealed a tremendous billboard outside the Quicken Loans Arena that commemorates LeBron James' first MVP award. Over the years, Nike has generated a significant amount of buzz with its LeBron James billboard campaigns in the city of Cleveland. He is truly the King of the NBA.

Check out the billboard campaign below:

Source: Kyleroth's photos on Flicker

The Cavs Offer the Chance to Ride on the Goodyear Blimp...

Are you looking to provide new, exclusive experiences for your fan base? Are you looking for ways to capitalize on assets in the surrounding marketplace?

The Cleveland Cavaliers organization, in an effort to incentivize season ticket holders to renew their seat packages, are offering one lucky fan the chance to take a ride with four (4) friends on the Goodyear Blimp. The grand prize offering is a part of the team's MVP Awards Program.

From February 26-March 27, the Cavs are running a special promotion, awarding 30 special prizes in 30 days, for fans who decide to purchase their season ticket packages online. In addition, the team is featuring Grand Prize Fridays, where it gives fans the chance to win one (1) of eight (8) once-in-a-lifetime experiential prizes, including:

• A ride on the Goodyear Blimp with four guests
• H-O-R-S-E with a Cavs player
• A special Chalk Talk session with the Cavs coaches
• A Private Dinner with Danny Ferry
• Golf with Campy Russell and Austin Carr at the Little Mountain Country Club
• A Practice Facility Experience
• A VIP Floor Seat Experience with Limo Service
• A Suite for a Cavs Game

The lucky fan who wins a ride aboard the Goodyear Blimp will be treated to a 45-minute ride aboard the airship, leaving from the blimp's Akron-area launch pad and traveling over the Akron area.