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    Entries in nike denmark (2)

    Wednesday
    May042011

    Nike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen

    Nike recently launched an innovative billboard campaign in Copenhagen, Denmark that featured a team of Nike graffiti designers customizing a Nike iD billboard in "real-time" based on Facebook community engagement.

    Over a two week period, Nike graffiti artists spray painted a giant white shoe billboard to mirror the most "liked" designs in the Nike Free Run 2 iD Facebook page. On the dedicated Nike Facebook page, consumers can download a Free Run 2 iD application that allows them to customize their shoes and have the ability to purchase them directly on NikeiD.com. Fans can view a complete gallery of designs and vote on them using Facebook "like" functionality.

    Check out Nike's unique social billboard campaign below:

    Wednesday
    Jul072010

    Nike Hits the Subway to Write the Future

    Are you looking for new ways to promote team/player affiliations in high-traffic outdoor settings? Are you looking for new ways to "own" subway and train stations?

    Nike leveraged is "Write the Future" World Cup campaign in Denmark by giving a subway station in Norreport a complete makeover. The campaign was designed to demonstrate Nike's support for Denmark footballer Nicklas Bendtner, with the hope that he could guide his team to the promise land and become a leading scorer in the World Cup.

    Check out Nike's terrific metro station branding initiative in the video and photos enclosed below:

    Source: Nakedcomms cph's Flickr Photostream